“Strom” is derived from the German word for “current” or “flow,” making it especially relevant for an industrial electrical installation company.

The project encompassed the design of the corporate identity, from conceptualizing the logo to selecting colors and typography that convey trust, innovation, and solidity. The logo was crafted with a focus on clarity and visual impact, symbolizing the energy and technical precision that define the company’s services.

In addition to the visual identity, corporate materials such as business cards, stationery, and brand guidelines were developed to ensure consistent communication across all touchpoints.

A digital marketing strategy was also created to promote the company’s services, including the design of an optimized website aimed at attracting potential clients and showcasing past projects. The site featured a visual portfolio, clear service descriptions, and effective calls to action to drive conversions.